Branding the fight against garden poison
How we helped Rootsum turn natural pest control into a brand, fighting garden poison and biodiversity loss.
Rootsum sells tiny allies. Ladybugs, nematodes, traps and other clever ways to deal with garden pests without turning your garden into a chemical crime scene.
Their mission: get poison out of private gardens. Because biodiversity loss does not only happen in rainforests, oceans or places with dramatic documentary music. It also happens between the roses, under the hedge and next to the trampoline.
We helped Rootsum shape that mission into a brand people could understand, trust and remember.
This is exactly the kind of work we like.
A real environmental problem. A product that makes sense. A behaviour that needs changing. And a mission that is not trying to look green, but actually wants to restore biodiversity in private gardens.
We helped Rootsum sharpen that mission and turn it into a brand with a clear voice, a recognisable visual identity and a story people could understand without needing three coffees and a biology degree.
Together, we looked at the barriers: why people still reach for poison, what they need to trust instead, and how natural pest control could feel less like a complicated science project and more like the obvious next step.
Moving from chemical quick fixes to living solutions is not just a product shift. It is a mindset shift. Rootsum is not asking gardeners to do everything perfectly. It is simply giving them a better first move.
We don’t just define the direction. We create the tools and communication pieces that bring the message to its audience.
What we worked on:
mission and brand story
visual identity
tone of voice
photography
packaging design
web design
campaign thinking
promotional material
clothing / workwear
mission video
…
Working on something that deserves more attention?
A product, place, campaign or slightly chaotic napkin with a mission behind it? We can help shape, name, explain and bring it into the world - or simply share your story to inspire others.
